Steph Do is a UX Researcher, based in San Jose, CA

Streamline & Simplify: Unlocking Integrated Billing Experiences

 
This FAANG company had a substantial user base across two primary segments. At that point in time, there was no foundational research that explored understanding the main feature gaps, conversion funnel optimizations and new opportunities within the context of Integrated Billing (IB). The primary goal of this 4-part diary study was to better understand the E2E IB user experience through the lens of the product area’s CUJs and to identify opportunities for 2024 roadmap improvements.

diary study 🎀 survey 🎀 rating scales

Personalize or Perish: E-commerce Edition

This large E-Commerce client saw that they had a high “buyer effort” in their Collectibles vertical, where Trading Cards make up the majority of the business. The goal was to understand the needs, motivations, and goals of the Trading Card Collector demographic in order to inform how personalization efforts could affect the client’s product strategy.

in-depth interviews 🎀 survey 🎀 rating scales

The YouTube VR Puzzle: A CUJ Investigation

 
The YouTube VR team faced challenges in aligning on roadmap priorities. With finalized CUJs, the team needed to understand to what extent users were able to complete these user journeys with the current production and tooling, specifically on the Meta Quest. The goal of this study was to evaluate the health of the CUJs on current production, as well as provide product direction.

cujs 🎀 in-depth interviews

Chasing the Digital Butterfly: Cross-Platform Journeys

Through cross-functional collaboration with YouTube, this generative multi-phase research program aimed at comprehending which platforms users tended to use for travel planning and in what decision-making phases. The primary goal of this program was to assist travelers in discovering relevant places based on their queries and guiding them towards favorable outcomes more efficiently.

concept testing 🎀 usability testing 🎀 literature reviews 🎀 in-depth interviews

Testimonials

What’s it like working with me?

See for yourself below.

  • “Steph brings enthusiasm and a desire to learn and grow to everything she does. This natural curiosity and desire to learn are what makes her such an effective and dynamic user experience researcher. They are reflected in the relationship she builds with her stakeholders and with the probing questions she weaves into her fielding work. By taking the time to actively listen, she is able to understand and address research questions effectively in her high quality deliverables. Steph’s learner at heart approach doesn’t stop at her research. She is very receptive to feedback and proactively looks for ways to grow in her career and as a team leader. Her energy and enthusiasm are an asset to any team. “

    — Meghan O’Connell, UXR Manager

  • "Stephanie's exceptional ability to plan and execute user interviews uncovered valuable insights that directly influenced our product decisions. Their skillful facilitation and deep empathy created a safe space for users to share their thoughts, resulting in actionable feedback for YouTube VR."

    — Brendan Polley, Senior UX Designer

  • "Stephanie worked with me on a complex vendor-assisted research project. While it was Stephanie's first-time working on a diary study, in a brand new topic space, she didn't shy away! Instead she asked thoughtful questions, took thorough notes, did her own external research, and clarified along the way. We quickly aligned on a working process together to ensure we'd meet team deadlines and she got to work! Stephanie checked-in often, keeping me updated on the project and shared early drafts of the report in multiple rounds to ensure she was creating work useful to our team. Our XFN team was blown away by the speed and clarity of the report. It spun-up multiple similar studies in other markets and is being used to prepare next year's strategy papers. Stephanie is a pleasure to work with. She is conscientious, humble, and brings energy to her work while advocating for the user"

    —YouTube Staff UX Researcher

  • Stephanie is one of the most welcoming and friendly coworkers I've ever worked with. When I joined Key Lime Interactive, she was the one that helped me onboard and taught me the nuanced processes of the Youtube Rapid Research team. She was always quick to respond and always willing to help, no matter how last minute the ask was. As a newcomer to the team, I had so many questions about how to write scripts that aligned with YTRR's policies and Stephanie guided me through the process. Because of her positive and friendly attitude, I felt comfortable asking her questions and putting my trust in her. In addition, during our team meetings, she wasn't afraid to speak up and call out any concerns that we all felt. I feel that her contributions to both me and the YTRR team were extremely valuable.

    —Ziyue Qi, UX Researcher

  • Steph is not only an amazing and talented researcher but is also a great human being. Steph has mentored me since we started working together. She is always ensuring a safe and welcoming space for everyone which makes working on difficult projects easy. She is always educating me on new methods, insights, tools, etc. in relation to UXR and DEI. She is without a doubt someone who would be an asset to any team. One example of her going above and beyond what a researcher should do is by spending time improving our Employee Engagement Committee again to ensure a welcoming and supportive environment for all.

    — Alyssa Escanio, UX Research & Recruiting Coordinator

  • I have had the pleasure of working with Steph over the past few years. As her manager, I appreciate her positive and genuine personality. She was a consistent voice in our team meetings, often inspiring others to speak up and contribute. She made my job as a manager much easier. As a colleague, I admire her ability to bring up others around her. She has an innate ability to make others around her feel welcomed and included. In the UX space that is an invaluable skill. As a friend, I am grateful for Steph. She constantly checks in on me and asks how I’m doing. She is someone you WANT to work with. I would strongly recommend Steph for any UX Research role. It has been a pleasure to know and work with her.

    —Nhan Vu, UXR Manager